Bowling for Dummies

Bowling for Dummies Review

Bowling for Dummies Feature

• New
• Mint Condition
• Dispatch same day for order received before 12 noon
• Guaranteed packaging
• No quibbles returns

Bowling for Dummies Overview

The fast and easy way to perfect your bowling game Bowling is an inexpensive date, an affordable night out for the whole family, and a fun hangout activity for kids of all ages. Bowling For Dummies reveals the tips, tricks, and rules of play for this iconic American sport.

Available at Amazon Check Price Now!

*** Product Information and Prices Stored: Oct 31, 2010 02:56:32

The Newsagent's Window: Adventures in a World of Second-Hand Cars and Lost Cats

The Newsagent's Window: Adventures in a World of Second-Hand Cars and Lost Cats Review

Another wonderful book from John Osborne (author of [[ASIN:ASIN Radio Head]]). In this one, the author lets the adverts put up in newsagents' windows dictate his buying habits and hobbies. It's funnier than it might sound. He buys a car he doesn't want, goes for a 'psychic massage' and even gets hold of an unwanted Beavers uniform, without really knowing why.

Written in gentle, amusing prose that might appeal to fans of Simon Armitage, the book will make you see newsagent shops in a new way, i.e. as a cornerstone of small communities, bringing people together and sparking off unexpected connections between them.

It's a highly enjoyable, oddly comforting read.

The Newsagent's Window: Adventures in a World of Second-Hand Cars and Lost Cats Feature

• New
• Mint Condition
• Dispatch same day for order received before 12 noon
• Guaranteed packaging
• No quibbles returns

The Newsagent's Window: Adventures in a World of Second-Hand Cars and Lost Cats Overview

A hilarious and quirky story of an obsession with buying things from newsagents' windows and a year of self-discovery ...

Available at Amazon Check Price Now!

*** Product Information and Prices Stored: Oct 28, 2010 04:13:45

The VES Handbook of Visual Effects: Industry Standard VFX Practices and Procedures

The VES Handbook of Visual Effects: Industry Standard VFX Practices and Procedures Review

The VES Handbook of Visual Effects: Industry Standard VFX Practices and Procedures Feature

• New
• Mint Condition
• Dispatch same day for order received before 12 noon
• Guaranteed packaging
• No quibbles returns

The VES Handbook of Visual Effects: Industry Standard VFX Practices and Procedures Overview

Covers techniques and solutions all VFX artists, producers, and supervisors need to know, from preproduction, to digital character creation and compositing of both live-action and CG elements. This title includes lessons on stereoscopic moviemaking, color management and digital intermediates.

Available at Amazon Check Price Now!

*** Product Information and Prices Stored: Oct 25, 2010 08:45:05

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership Review

The long and short of it is that the book is excellent and I'm not going to write a 1000+ words on it as i don't want to spoil it for you so here are a few observations.

1. General Feeling:
If you have ever read Jaffe's brilliant blog then you will know how how enthusiastic he is about this type of stuff and the book is no different. What I like about this book is that it doesn't need to be read cover to cover (although that's what i did). It is written in a way that you can dip into chapters that interest you, like a website or a blog, not sure this is intentional? If it is great - `Marketeers don't have time to read' ahem... I read that somewhere????

The book is basically a set of ideas on what is possible for marketeers today and tomorrow and as such not a `how to do social media for dummies in three simple steps' type of thing. If you are expecting that then you will probably gonna be disapointed. You need to do a bit of work decoding the principles behind his thinking. But, i guess that's exactly what he wants you to do though - pick up these ideas, get excited, run with them and mutate them to work for your organizations comms problems.

2. Personal Gratification:
That I was right. Anyone who knows me will have heard me speak many times of:

1. The internet is the centre of your universe and Google is grand central station
2. It's the quality of content that matters not the (graphic) design
3. Your database is your best marketplace (quality vs quantity)
4. User Experience is where you make the biggest difference (service)
5. Technology is the catalyst

Thanks Mr Rapp.

3. Jaffe's Six C's:
Is not that new to me but he is the one that has put it down first (i think?) so kudos to him for this:

1. Content
2. Commerce
3. Community
4. Context
5. Customization
6. Conversation

In the very near future these will be taught in schools across the globe just like the 4/5P's. Jaffe deserves a place in Marketing history for this.

4. Communication -> F2F Conversation = Better Connections and more sales:
This is best illustrated with the Dell case study and worth the price of the book alone.

5. Manifesto for Experimentation:
Chief Conversation Officer, Return on Experimentation (ROE) both brilliant bits of thinking.

6. Final Though:
This has to be the most exciting time to be involved in marcoms since i guess since the late 60's when TV blew up and Jaffe is the prophet showing you the way. Embrace it -- change happens all the time and you cannot stop it. So if you feel like: `Your fingertips are holding onto the cracks in your organisation'* but are unsure why you are in that position then you need to a. read more and b. start by reading this... so what are you waiting for?

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership Feature

• New
• Mint Condition
• Dispatch same day for order received before 12 noon
• Guaranteed packaging
• No quibbles returns

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership Overview

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress.

Available at Amazon Check Price Now!

*** Product Information and Prices Stored: Oct 17, 2010 12:45:26

Powering Up: Are Computer Games Changing Our Lives? (Science Museum TechKnow Series)

Powering Up: Are Computer Games Changing Our Lives? (Science Museum TechKnow Series) Review

Powering Up is the first book I have read on this subject which tackles the subject of the effect of computer game use head-on, in a totally unbiased and informative way.

Most people who write books on computer games use it as an opportunity to rant and moan about how they are ruining our lives, damaging our children, our bodies and our minds without looking at the evidence which has been gathered on computer game use and letting it speak for itself.

This book is truly refreshing - the author has clearly done a huge amount of research and is prepared to look at the results with an open mind. It is acknowledged that computer games can have negative consequences but they are not the consequences so frequently brought to the foreground in the media. I also feel like I have had my own misconceptions overturned. I was surprised to find that, what seem to most people like "cut and dried", scientific facts about the dangers of computer games (e.g. stifling your imagination or ruining your eyesight) are often completely wrong.

Perhaps the best thing about this book is that it finally identifies the positive aspects of computer games and the powerful and indispensable results they are capable of producing in a wide range of people - of all ages.

Mileham shows us that computer games ARE changing our lives but that this, whilst it has its risks and pitfalls, is a positive thing which should be embraced, because their potential to enable us, as human beings, to develop for the better is immense!

Powering Up: Are Computer Games Changing Our Lives? (Science Museum TechKnow Series) Feature

• New
• Mint Condition
• Dispatch same day for order received before 12 noon
• Guaranteed packaging
• No quibbles returns

Powering Up: Are Computer Games Changing Our Lives? (Science Museum TechKnow Series) Overview

When it comes to computer games, the numbers are astounding: the world's top professional gamer has won over half a million dollars shooting virtual monsters on-screen; online games claim literally millions of subscribers; while worldwide spending on computer gaming will top GBP24 billion by 2011.

Available at Amazon Check Price Now!

*** Product Information and Prices Stored: Sep 30, 2010 23:51:54